Bushmills Irish Whiskey 12 YO

The biggest surprise of last week – Moonlight Bar, Balasore, Odisha.

On everyday basis I experience the dynamic nature of our alco-beverage industry and today it unfolded one more episode.

I closely follow the supply chain of alcohol in Odisha, through OSBCL – Odisha State Beverages Corporation Ltd along with the other happenings, like new modern retail outlets, current and upcoming hotels and bars etc. Balasore is a small and integral town of Odisha. Moonlight Bar is a familiar name for Balasore and for me too as I am originally from the same city. Today I came across a few pictures which vigorously changed the entire image I had since my childhood about this bar. The below pictures are potential enough to be compared with any leading modern outlet in metro city . Over and above the availability of the brands are too surprising.

Brands like Bushmills Irish Whiskey 12 YODiplom√°tico RumJose Cuervo TequilaJose Cuervo Especial ReposadoSchwartzhog are much expected in cities like Delhi, Mumbai, Gurgaon, Bangalore and Goa but now surprisingly available in cities like Balasore. I am sure it is a result of multiple factors like the growing economy in the tier 2 cities, brand exposure to the retailers due to travelling, increase in demand because of stronger middle class, enhanced buying capacity, informed end consumer, enhanced disposable income, effect of internet and social media and so on.

Drink Tastefully and Enjoy Responsibily.

Solutions By InAct, @Monika Alcobev, Pleasance Beverages

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