Neelu Chandni
Guest writer
When you think Rum, it’s often associated with two sections of ardent consumers – those in the profession of armed services or the young adults who are looking to savor good liquor but are mindful of spending. Celebrations, heartbreaks or simply having a good time – all these have common accompanies in the form of a good rum. Rum is one of the oldest distilled spirits out there. It originated in the Caribbean in the 17th century and quickly became popular due to its high alcohol content and long shelf life. It is also one of the most diverse spirits in the world, with many cocktails being made with rum as the centre of the drink.
In India rum is popular for couple of reasons – easy availability and easy on pocket. India is one of the fastest-growing alcoholic beverages markets globally, with an estimated market size of $52.5bn in 2020, according to the Indian Council for Research on International Economic Relations. Rum contributes 11 percent to the total volume. Up until recently, Rum had not seen much experimentation, but this is changing. Rising income levels in cities, the gin & tonic wave, and enhanced global travel have made the Indian consumer more open to experimenting with alcohol. The humble rum is seeing a revolution of sorts in the coming years.
One such rum that is making headlines globally is the Makabi-Mazal Rum & Spice. Winner of the coveted Gold Medal at the prestigious European Spirits Challenge 2025, Mazal Rum & Spice is the only Indian rum that has affirmed its place among the world’s most elite rums. An annual event in London, the European Spirits Challenge is acclaimed for its uncompromising Triple Blind Tasting Method, judged by leading connoisseurs and industry veterans. Competing against a global lineup of elite brands, Mazal emerged as a standout — a triumph that not only elevates Indian rum onto the global stage but also redefines the possibilities for premium spirits from the subcontinent.
The origins of Makabi-Mazal Rum & Spice Deep in the heart of the Konkan coast, where the waves kiss the golden shores and spice-laden winds carry tales of old, a unique tradition was born—the art of blending. For centuries, Konkani households perfected their masala – a signature mix of spices, each family crafting its own secret blend. These masalas didn’t just flavor food; they told stories, carried memories, and symbolized the vibrant soul of the land. It was during this very era that Dr. Antonio Sequeira founder of Tonia Group) delved into herbs and spices while he searched for the elixir of life to be made available to the world through pharma business that he had set up way back in the 1940s.
The name Mazal – meaning fortune – echoes the belief that those who sip its golden warmth are destined for adventure, prosperity, and unforgettable moments.
Inspired by a recipe that Dr. Antonio had written, Mazal Spiced Rum embodies the very essence of masala. It is a tapestry of warm, exotic flavors, where the sweetness of sugarcane meets the vibrant notes of cardamom, cinnamon and cloves in symphonic harmony with subtle cashew apple, ginger, nutmeg and peppercorn. Each sip takes you on a journey through Goa’s rich spice markets, delivering a harmonious blend of rich molasses and the invigorating zest of Indian aromatics. Indeed Mazal Spiced Rum embodies the very essence of masala.
Springfields (India) Distilleries, which produces the rum under Tonia Group, is known for producing some high-quality rum. The team is dedicated to crafting exceptional spirits that resonate with those who appreciate and understand the art of fine distillation.“The Gold Medal from the European Spirits Challenge 2025 marks a defining chapter in our pursuit of perfection,”
stated Mario Sequeira, Managing Partner of Springfields (India). “It proves to the world that high quality Indian rum, just like its single malts, has found for itself a distinct place on the world stage. The rum infused with spice is a profound validation of the meticulous craftsmanship and unwavering dedication that defines Mazal. This accolade fuels our commitment to creating spirits that transcend expectations.”
The 2025 Winners List is a roll call of distinguished brands including Courvoisier and Talisker, underscoring the exceptional caliber of Mazal. Its presence among these esteemed names reinforces its status as a paragon of premium spirits.
Mazal is more than a drink – it’s the spirit of the Konkan land distilled in a bottle. Whether shared among friends, savored under the coastal moonlight, or mixed into a daring cocktail, every sip is a tribute to the land’s heritage, the art of blending, and the good fortune that follows. It invites you to celebrate life’s moments, both big and small.
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